Posted by 
New York, NY – Forever 21 fired off a cryptic tweet on Tuesday (June 11) indicating the company had teamed up with the recently revamped Baby Phat brand. The post featured video of an old school pink pager with a note that read, “TXT ME BAK, XOXO K.L.S.”
K.L.S., of course, are the initials of Kimora Lee Simmons who took the brand to international notoriety in the late ’90s/early 2000s.
<![CDATA[
div {
line-height: 0;
position: relative;
margin-bottom: 16px;
}
#div-gpt-ad-body1 >div>iframe {
margin-bottom: 240px;
position: absolute;
}
.article-advertisement.article-body.article-news{
margin-top: 16px;
}
.article-advertisement.article-body.article-news p {
margin-top: 0;
}
]]]]>
]]>
The caption read, “what’s the buzz about tho. [two] more days until the cat is back. stay tuned for June 13.”
what’s the buzz about tho 📟📟📟
✌️more days until the cat is back 🐱👀 stay tuned for 6/13~ ✨ pic.twitter.com/ngjSyxYS3m— Forever 21 (@Forever21) June 12, 2019
Baby Phat’s rebirth was revealed in March when Simmons announced she’d repurchased her iconic streetwear brand and would oversee the company again with her two teenage daughters — Ming Lee and Aoki Lee.
In a subsequent interview with HipHopDX, the former model and fashion powerhouse admitted it was a long time coming.
“Bringing back Baby Phat in a meaningful way has been a dream of mine for years,” Simmons told DX. “Sometimes the timing of things just aligns perfectly.
“My girls, Ming Lee and Aoki Lee, are 19 and 16 years old now and want to be a part of what truly is our family business. The stars really aligned on this one.”
Following Forever 21’s tweet, Twitter exploded and consequently, Baby Phat started trending.
Check some of the reactions below.
KLS is a bizwoman. When she was appointed President of BabyPhat in 2000 she was in the ranks of some of the 1st Black female Presidents of mill $ bizs
She brokered deals like the Motorola BabyPhat phone which was exclusive to Bloomingdale. I’m ready to see what this really about pic.twitter.com/pX4Ni5Tbox
— Shelby Ivey Christie (@bronze_bombSHEL) June 12, 2019
in honor of Baby Phat returning to fashion… #babyphat pic.twitter.com/UgmhqwKKbZ
— 𝓂𝒶𝓇𝑔𝒶𝓊𝓍 (@lacollenoire) June 12, 2019
Baby Phat Relaunch will be in Forever 21 in 2 days…. 😁 pic.twitter.com/ReuA0K0yln
— Kay 🇯🇲 (@___iamkayla) June 12, 2019
me and my homegirl on our way to forever 21 now that they bringing back baby phat pic.twitter.com/koF4pHJ7k7
— that’s so merlyn (@H0ESM4D) June 12, 2019
BabyPhat helped to further many POC’s modeling careers. Kimora had an inclusive runway + marketing strategy before it became a cool marketing KPI/mike marker
Devon Aoki comes to mind pic.twitter.com/4df9Nwdjab
— Shelby Ivey Christie (@bronze_bombSHEL) June 12, 2019
Source: Hip Hop DX
