H&M faced an onslaught of backlash earlier this week after running a controversial ad, one which many deemed racist. Posted to the fast-fashion clothing company’s website, the ad depicted a black child wearing a green hoodie with the words, “Coolest Monkey In The Jungle” written across the front. Sean “Diddy” Combs was one of countless people who responded to the racially insensitive ad — and Busta Rhymes is here for it.
After Diddy shared a revamped version of the ad on Instagram, which featured the words, “Coolest King In The World” on the hoodie and a crown above the boy’s head, Metro reported that the Hip Hop mogul is offering the child a $1 million modeling contract for his company, Sean John.
“Now this is what I am really excited about seeing!!!,” Busta captioned the photo. “Young King (and I am speaking about the young beautiful black man child that is the subject at hand with this @hm Bullshit) Always remember it is your birth right and it is and has always been in your nature to be GOD LIKE young King.”
He continued, “If this is really happening, I thank my brother @diddy for the empowerment and being the example of how important it is to put our arm around our young ones to guide them, protect them, school them and support them. 7 star General rank Salute for this!!”
Source: Hip Hop DX